About Us
DeepRapid Design Studio, LLC is an outgrowth of Greenbeard Inc., an early-stage startup located in Dallas, TX that is the result of over 7 years of research and experimentation. In developing Greenbeard.com, we've had to deal with a tremendous number of problems -- business problems and technical problems. To solve them, we've had to draw on skills from people with many different specialties.
DeepRapid is our effort to offer to our clients many of the things we've learned over the years about UI/UX, software architecture, server administration, online marketing, and many other areas. We look forward to exceeding your expectations.

Leroy Ware
Leroy Ware has a BA in Mathematics (3.9 GPA) and a wealth of experience in PHP, MySQL, APIs, and the web in general. He has a solid computer science foundation. He was closely mentored for 4 years by a Business Hall-of-Famer and CEO/founder of one of the world's largest companies. Leroy is an avid reader who spent years devouring books about history, religion, physics, biology, psychology, philosophy, and many other subjects.
BA in Mathematics (3.9 GPA). Computer science minor. Thomas Edison State College, Trenton, NJ.
CS FOUNDATIONBroad computer science foundation. Familiar with the material covered in the following undergraduate CS courses: C++ Programming, Data Structures, Algorithm Analysis/Design, Database Principles, Operating Systems, Software Engineering, Programming Languages, Computer Organization/Design, Database System Implementation, Information Retrieval, Computer Architecture, Parallel Computer Architecture, Computer Networks, Data Mining, Theory of Computation, Artificial Intelligence.
TECHNICAL SKILLSFront-End Development/UI Engineering. Strong HTML/XHTML, CSS, JavaScript, jQuery, AJAX, UI/UX. Extensive experience designing user interfaces. Main strength is overall design/architecture and in development/programming. Adept at gaining a deep understanding of the business that will be supported by the software and designing the UI and other architecture accordingly. Familiar with template design and templating engines, including Smarty, Joomla & WordPress template design, Magento themes.
PHP Programming. Elite PHP/MySQL programming skills. Extensive experience developing large database-driven websites that interface with outside APIs. Comfortable with OOP and non-OOP approaches or working within existing frameworks. Solid understanding of database design principles. Very strong SQL and XML.
LAMP Administration & Cloud Computing. Currently operate cloud instances with Rackspace Cloud and EC2. Also operate a mail relay server co-located at a data center here in Dallas through which we handle our high-volume email delivery. Experience with Linux, Apache, CPanel/WHM, Webmin, and many other aspects of administering web servers.
Project Management/Customer Relations. Experience with Saleforce.com, SugarCRM, Assembla, Basecamp, SVN; client relations, project management, talent acquisition. Familiar with writing Statements of Work, creating project plans, requirements documents, and maintaining rapport with a client throughout the project life cycle. Very strong communicator, talent recruiter, and team-builder.
Open-Source and Web APIs. REST, SOAP, JSON, OAuth 1.0 and 2.0, OpenID and other web services protocols. Experience with voice APIs, geocoding APIs, payment gateways, Facebook Graph API, LinkedIn API, Twitter API and with Google's API. Installed, configured, and deployed a very large number of open-source solutions, including WordPress, Joomla, Magento, SugarCRM, phpBB, Feed on Feeds, and a number of others.
Internet Marketing. Extensive knowledge of online advertising. PPC, SEO, affiliate systems, viral marketing, online reputation monitoring, social apps and social APIs. Strong knowledge of high-volume email marketing, including feedback loops, blacklist monitoring, relay servers, programming to track opens, clicks, bounces, and a number of other statistics. Familiar with Piwik and Google Analytics, AdSense, Adwords, Yahoo Search Marketing.
e-Commerce. Experience creating and deploying end-to-end e-commerce solutions. Shopping carts, payment gateway integration, SSL, merchant accounts. Magento, Zen Cart, osCommerce.

Jerry Crabb
Jerry Crabb brings over 10 years of experience managing both development and support teams. He was a co-founder, Sr. Admin and Network Engineer of dating website MatchMaker.com, until its sale to Lycos in 2000 for $45 million. Jerry went on to co-found an incubator and software company specializing in Internet-based software applications and has helped bring to life systems that include online schools, network marketing systems and independent music sites. Later ventures include virtual stock trading platform OneSeason.com.
Linux/UNIX Administrator
- Setup automated build environment for building software on Linux (RHEL2-5), Solaris 8,9 & 10, WindowsXP, HPUX, MacOS & AIX.
- Setup a replicated Perforce source control system for development environment
- Setup x86 build environment using vmware ESXi 3.5
- Setup x86_64 build and test environments using vmware ESXi 4.0
- Setup and customized BuildBot to manage the check-out and build of software on all platforms.
Sr. Linux Administrator / AWS Administrator
- Deployed EGS' proprietary trading system via Amazon's AWS.
- Created custom AMIs (Amazon Machine Images) for EGS to rapidly deploy DBs, Trade Servers, Caching, and Web services.
- Management of DNS, Mail Systems, IM (jabber), Web Servers, Load Balancers, and Databases, smart-relay hosts.
- Setup and managed Asterisk phone system and conference bridge to provide IP-based phone (Aastra and Cisco) extensions and conference bridges for remote developers. (Including myself)
- Helped design many of the features to make site fast and scalable including the use of memcached & eaccelerator
- Implemented mod_security on all outward-facing systems to counter XSS and other attacks.
- Created custom set of RPMs (with custom configs, tailored to AWS/EC2 environment ) for all servers.
- Implemented advanced replicated database setup using PostgreSQL, PGBouncer, HA-Proxy and Slony-I.
- Wrote all scripts needed to perform automated backups and snapshots.
- Setup Zimbra mail server for office email.
- Implemented scalable web/database configurations on top of Amazon AWS Services.
- Implemented email domain keys and SPF for mail servers and mail relays.
- Implemented Dev/Beta testing environments as well as Trac system to manage development.
- Managed all email feedback loops with providers to ensure that trade notifications and user account emails reached users despite aggressive filtering by providers.
- Managed email campaigns using ReturnPath services
- Created and implemented disaster and DDoS recovery plans
- Implemented services monitoring using Hyperic
- Maintained MAS500 (accounting system) environment
- Assisted Cantor-Fitzgerald in asset transfer of EGS Assets after sale.
Sr. Linux Administrator / Network Manager
- Created and Managed development environment for product developers.
- Setup, configured and managed telephone systems. (TelePCX and Asterisk)
- Setup and configured Zimbra mail server.
- Helped to develop a protected custom Disk-on-Module Linux system for CCTV systems.
- Setup version control system for our software respository.
- Setup test environment for testing changes to the CCTV system.
- Verfied PCI compliance of appliances.
- Implemented SugarCRM solution for sales team.
- Developed custom MIPS64 embedded router platform for a triple-play system. (Familiar with cross-compile environments)
Sr. Unix/Linux Administrator / Network Operations
- Managed all Linux servers, SUN servers, Cisco 7513 routers, Cisco 5513 switch, Coyote Point load balancers, and Unix based customer Co-Located servers.
- Designed and Implemented MySQL database cluster consisting of 1 Master write server, and 4 Slave read servers.
- Implemented custom Asterisk PBX and remote SIP clients.
- Implemented Storage Area Network architecture using EMC Clariion storage arrays and the Sistina Global Filesystem.
- Implemented MRTG system for monitoring router and switch traffic.
- Implemented BigBrother and LogTrend monitoring systems to monitor servers.
- Responsible for ordering and provisioning all Bell circuits.
- Programmed Voicemail and Panasonic DBS 576 PBX.
- My duties also include managing programmers and graphic artists working on web portal software.
- Projects included SoulMate.com, eWitness.com, eWomennetwork.com, and many others.
Sr. Linux Administrator
- Built a small Linux network for TelcoPoint's VoIP application servers.
- Implemented SIP Chat servers, DNS services, Oracle Database Server, Mail and Web services.
- Wrote/Installed shell scripts for backups.
- Implemented advanced kernel firewalls, (ipchains and iptables) and load balancing solutions, as well as a database driven Radius implementation for authenticating VoIP customers.
Sr. Unix/Linux Administrator / Network Operations Manager
- Grew network from 10 BSD/OS UNIX servers to 120 UNIX servers.
- Converted BSDi UNIX servers to Redhat Linux and some to Solaris.
- Managed 24/7 NOC Staff. Handling issues including system bugs, security issues, and fraud management.
- Lead Administrator responsible for orchestrating technical strategies to attain higher computing performance standards.
- Introduced and integrated the new hardware and software solutions.
- Trained and mentored my junior administrators on the intricacies of UNIX, (SUN/Solaris 2.51 & 2.6, LINUX, BSDI) administration and security.
- Responsible for final technical resolution.
- Providing system troubleshooting for BSDI, FreeBSD, Windows NT, and SUN/Solaris 2.51 Internet servers.
- Maintained Internet servers with 165,000+ users serving 250,000,000+ pages per month.
- Built and implemented a MySQL database for tracking and billing Dialup customers.
- Maintained many programs in C.
- Implemented DNS, NFS, CGI, Sendmail, Virtual LAN'S, web hosting services and all aspects of Internet service.
- Configured and upgraded Cisco Router and Cisco Switches.
- Installed and configured Ascend Pipeline Routers.
- Installed and configured the PortmasterII and PortmasterIII.
- Maintained internal network of 120+ web servers 3 Cisco routers, 5 Cisco switches, and 90+ Windows NT/98 Workstations
- Coordinated repair and maintenance of $2,000,000 worth of computers.
- Supported SUN, BSDI, and third party Mass Storage devices for optimal functionality and redundancy utilizing RAID technology.
- Provided total UNIX support throughout the company, including performance monitoring.
- Migrated network from BSD/OS to a combination of Linux and Sun Solaris servers in 1999.
- Wrote menu-driven shell script to create, and migrate MatchMaker database and web servers.
- Created RPM (RedHat Package Manager) of MatchMaker database for installing new MatchMaker database and webservers.
- Created disaster recovery plan for replacing failed servers within 15 minutes.
