If a Dallas Fort Worth company wants to generate more business from online methods it has several options. Here are just a few:
- Organic search engine rankings
- Google AdWords and other search-engine based pay-per-click (PPC) methods
- PPC ads appearing on relevant websites by niche, geographic emphasis, or both through a service like the Google AdWords Display Network
- PPC ads directly purchased through the website, blog, forum, etc.
- Donating to local charities where local donors are notified via e-mail, social media, or website
- Organic social media sharing
- Paid advertising through social media (including Facebook, YouTube, Twitter, etc.)
- Classified ad websites
- Blog comments on geo-specific articles likely to be read by prospective customers
- E-zine newsletter advertising
- Online forum participation
- LinkedIn group participation
- LinkedIn page optimization
- Guest posts and interviews with journalists, bloggers, and others who influence in the DFW area
- Paying for ad space on neighborhood association or HOA websites
- Online press release distribution
- Video marketing
- Integration within certain apps
- Local business directory sites
- Paying for space on national directory websites, with DFW town-specific sub-pages
- (many more methods)
What many businesses in the region fail to realize is that they can pay per lead, and possibly reduce costs, IF a third party has better ways to reach the intended audience. Websites that are older and less versatile, such a newer & mobile-optimized WordPress site, tend to be good candidates. The reasons why include a noticed lack of expenditure on the primary website which usually translates to a lowered marketing budget, except in rare circumstances. Outsourcing would make sense in this case.
Another case is when the business owner wants to design his/her own website, albeit with limited experience; or he/she is pretty much forced to use a relative or relative of an employee for web design. Usually in these cases there is a tremendous emphasis on the artwork and virtually none on the SEO, integration with social media, support for multimedia, etc. Often their internal linking (to inner pages on the website) is poor and sometimes even break! Such businesses are usually good candidates as they will have to rely on the more expensive “real world” marketing and advertising due to poor web design structure. This is an example of one business which needed help.
Quality web design, combined with an understanding of at least basic SEO, also can reduce the “surcharges” added to PPC rates. This is because Google’s “Quality Score” for AdWords PPC ads (in the Search Network) affects the price one pays, not just how many local businesses are bidding for the keyword(s). Improvement in web design – in order to help the end user have a more positive visiting experience – can raise one’s Quality Score AND simultaneously lower the PPC rates by some amount. Contact us for more details on this.