When you are creating a new website, or taking over to maintain and slightly modify an existing website, you tend to have an idea of the typical challenges you might face. The trick becomes some of the challenges you DON’T expect, and those can create delays, technical problems, loss of traffic and other consequences.
Here are some of the unexpected challenges you might run into, beyond the typical challenges you likely know how to address, based on some Dallas Fort Worth companies web properties in recent months:
- Sitemap issues which prevent the search engines from crawling all pages of the website. Therefore new content doesn’t get crawled (indexed) as quickly, and new algorithm updates might even hinder otherwise-favorable search rankings. Adding a 3rd party XML sitemap might do the trick, but you will have to test to determine if indexing happens quickly and will be sustainable for the long term
- Taking over a PHP website which wasn’t mobile friendly. Simply adding mobile viewport code to each page usually isn’t sufficient as navigation bars, headers/footers, and other web elements can prove to be troublesome
- Startup B2B websites which are going to start as a result of an employee wanting to leave current employment. The drawback here isn’t so much technical as it is the inability to get unique photos and videos for your website and social (video) properties. Likely the unique content, that makes the employee think he/she can go out on his/her own, mostly is going to be the copyright or other intellectual property of the current employer. You will need to scour the stock photo websites (free or paid) for a while in order to get some sort of samples of photos or videos to use as your starting multimedia for the website.
- Getting the client to have at least basic, consistent information on related web properties like LinkedIn, Facebook, and even industry directory sites like this one. Sometimes you will run into information that was created by other companies and you can run into these kinds of problems which – amazingly – get blamed on you even though they happened long before you showed up on the scene:
- Wrong address, phone number and website information
- Misspellings of names
- Content which isn’t compliant with state or national regulatory agencies
- Contact information going to those who no longer work for the company, or even are now direct competitors
- If you have a client who is using a current or new website as a sales tool to generate leads for a parent company, often there can be these kinds of problems:
- Discrepancies of messages between the sales professional and the parent company
- Promises which can’t be kept
- The parent company wanting access to the website or at least being copied on the leads generated
- The sales professional, in pursuit of getting new prospective clients quickly, may wish to engage in black hat tactics that neither you nor the parent company would deem to be good business
These are just of the unexpected challenges, both technical and “real world”, that you may encounter. They are presented here so that you can study solutions ahead of time so that you can best serve your client or employer when doing any form of web design or web marketing for any third party. Feel free to leave your thoughts on other challenges to address. Thank you.