Leveraging Custom Maps For Your Website And Marketing

What you likely see above this text is an example of a custom Google My Maps, using the embed code to add a visual graphic to this blog post.  Your website can have the same thing appear, and also use it for marketing purposes, so long as you know what to do with these links and embed codes.

How Does A Custom Maps Help Make My Phone Ring?

Great question!

There are several ways in which a custom My Maps can function to help make your phone ring.  Here are just a few of the thoughts:

  • Search engines –>  If created properly, and permitted to be shared publicly, such a Map can blend/aggregate/consolidate all of your main properties into one Google property.  You can add a link to your website, include your YouTube videos, boost your social media properties, add links to your review sites (e.g. Yelp), and much more.  By consolidating all of these on a Google-owned property (e.g. My Maps) you can pass more authority onto those other web properties you control; and this can raise each property in the search rankings assuming that you have optimized everything properly.
    • Note:  be sure to add nearby authoritative landmarks or other relevant helpful content to your Maps for “co-citation” purposes as well as simply making the Map more useful (value added) to anyone who actually sees it!
  • Social media –> By creating a helpful Map, you now have a new link (URL), much like a new blog post or YouTube video has a new URL when you publish the content.  You now can share this on your social media properties if you believe that the Map would add some sort of value to your followers.  The more that they share or comment on (e.g. “like”, retweet, bookmark, “stumble”) your Map then you should see more benefit coming to your web properties since your Map has proven to be helpful or valuable to some of your audience members.
  • Email –>  If appropriate, add the link to the Map in your e-mail signature file or any e-mail newsletter you send out regularly.
  • Embedding on your website –>  you can embed the Map on a current or new page on your website if you believe it to be helpful to your website visitors.
  • Pay Per Click –>  advanced strategy here, but it could be beneficial to reduce pay per click (PPC) costs as you would be sending the traffic to a Google-owned property; but you must be artful here.  Contact us for ideas on this. Otherwise, embed the Map in a current/new page (post) on your website and send the PPC traffic to that page.

 

Again, these are just some of the ideas you can do with Maps.  Think of the Maps functionality like a playlist for music, except that you can make multiple Maps depending on your intended audience’s needs/wants.  You then can optimize each Map to boost your respective web properties if appropriate.

 

That’s Great, But Can You Give Me Some Examples Of How This Could Work In The Real World?

Another great question!

Here are just some of the examples of what various businesses can do with customized Maps that are optimized properly and have the appropriate web properties included:

  • A guy in Dallas who buys distressed properties for cash can make a customized Map of homes he has in inventory to sell, lease, or assign the contract to a cash buyer/investor of bulk properties.   He then can e-mail this Map and/or embed it on his website.  As properties become available he can add new ones and remove ones that he has sold, but the link to his Map never changes.
  • A company selling torque and friction hinges internationally can make a Map of its headquarters plus the office addresses of its major clients around the world.  Instead of just posting a client list and testimonials, this can give prospective customers a visual representation of how far around the world that the company ships its products.
  • An accountant trying to expand into nearby cities can add the addresses of its presence in the nearby towns such as corporate clients (if appropriate and permitted), where he has spoken to audiences in the past, events he will attending in those towns, etc.  This custom Map then can be embedded on a specific page dedicated to the town where he wants to gain more exposure.
  • A startup roofing company, trying to compete in a high-competition area like Dallas Fort Worth, can use the city centers in a custom Map showing prospective customers where the roofer has done jobs previously.  Also, if permitted, the roofing company can make a custom Map of its commercial roofing customers — that way people can drive by and see the quality of the roof before using the roofer.
  • One of the new online college for-profit companies with a few campus locations in Texas can get more online college students nationally by posting any of the following in a customized Map – and then sending the link to the Map to prospective students who inquire about specific degree programs:
    • links to the campus locations
    • links to office addresses of where recent alumni are now working
    • states where students have graduated for that specific degree program
  • An event concessions company which wants to earn new clients in DFW can use a custom Map in order “pin” on the Map various stadiums, convention centers, arenas and other public event venues where it has successfully handled food and beer concessions.

 

Again, this is just the tip of the iceberg in terms of what you can do with customized Maps.  You also can add a keyword within the iFrame code in order to boost your search rankings whenever the Map gets embedded on your website or 3rd party web property.  There is so much which can be done to improve search rankings, increase conversion rate, improve “social proof” or simply make things easier for your current customers/clients.

Contact us if you have any questions or thoughts on how to improve this new strategy.